1. Pick a Product or Service
Pick a product type or line (ie. books, electronics, CD’s, DVD’s, bikes, shoes, clothes, etc.) that you would like to sell online. Remember to keep in mind which products or services are most likely to be sold in an online retail environment. Research the range of items you wish to sell and the possible sale prices you can foresee for these products. Create or find and store pictures, prices and other information about your products for use in your website.
Where to Start:
Online Purchases by Canadians: http://www.statcan.ca/Daily/English/061101/d061101a.htm
Disadvantages of Online Business: http://www.powerhomebiz.com/vol90/disadvantages.htm
2. Decide on Payment Methods
Research how you would setup to receive online payment. What payment methods will you accept? How much will an online payment service cost you? How are you going to report this to your customers? How are you going to link?
Where to Start:
http://www.moneris.com/index.php
http://www.paypal.com
3. Decide on Shipping Methods and Costs
Research how you will ship your products. How much does a parcel containing a paperback book or a CD or your product weigh? How much will it cost to ship one item? What other shipping costs are there? How are your going to report this to your customers?
Where to Start:
http://www.canadapost.ca/
http://www.purolator.ca/
4. Decide on how you would like to setup your website
Research what you like or dislike in websites and setup a ‘site map’ of pages for your website. Before you design your own eCommerce web site you need to consider each element of the web design.
Where to Start:
A) Find an eCommerce site that sells your proposed product (or a product similar) and review their setup
B) Answer the following questions:
1. What makes a good e-business web site?
2. What makes a bad web site?
3. Keeping your answers to question 1 and 2 above in mind, answer the following questions for your website:
a) For your eCommerce website, what is/are the:
• goals of the site
• what medium will you use - traditional webpage / Web 2.0 / a combination?
• level of consistency you require (ie. Colour schemes, backgrounds, fonts, page layouts, etc)
• target audience(s) for the site - do you want the site professional, academic, fun, retro, earthy
• site navigation methods
• graphics (logos, buttons and photo requirements)
• other considerations?
Write a short report of all your web design decisions. This report sets the design for the site and serves as the guide for the creation of all the pages in the site. Review this report with your teacher before proceeding.
b) Create a ‘site map’ of all of the pages of your site. Decide which page will come up first, what it will link to and the interactivity of all pages at your site. Review this site map with your teacher before proceeding.
5. Design your website
Design a website using the decisions you have made in parts 1-4 above. Create a separate directory for your website. Remember to use proper naming conventions for all files (ie. Use 8 letters or less in all filenames and folders , use only 3 letter filename extensions (ie. .htm, .jpg, etc), use proper image formats (.jpg or .gif), use all lower case in filenames when saving and calling, etc). Find a host for your website and upload it to the internet.
6. Test your website
Once you feel you have completed your website, test all links and images. Have someone else try your website and watch them as they navigate. Ask them to fill out an online review of your website. Make changes (if necessary) to make your website more user friendly and error free.
To hand in:
• Reports from Steps 1, 2, 3 and 4 in Web 2.0 (Wiki?) format - provide the address to your teacher. The page should have a link to your completed website. The report should also have a link to your user review form.
Written Answers:
http://calliesstuff.pbworks.com/eCommerce-Assignment
Website:
https://sites.google.com/site/cbshoes2/
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